Kitchen Marketing

I am as guilty as the next blogger – always writing about SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization) and a myriad of other internet-related buzz-word compliant acronyms.  While these are all ultimately beneficial to your overall integrated marketing strategy, be sure you understand what you’re actually marketing before you embark on your initial, initial-laden campaign.

Before you write the content for your website, develop your messaging and creative, focus your keywords and keyphrases, be sure your brand is fully developed.  Understand who you are, what you do and your competitive advantage.

In a good year, this should be an annual exercise – not that you need to make changes, but be sure you are “on message”, “on target” and “on track” to market your firm optimally.  For 2010, coming out of a recession (hopefully) – this is even more important.  We should all understand that the economy is still “shaky” at best, and that people are not likely to be spending like they did during the “heyday” of kitchen and bath remodeling. 

As a result, does your brand need an update?  Consider your community…  Are you still the luxury design studio?  Are you dropping the mid-range to focus on the luxury market?  Is it worth your while to place a greater emphasis on bathrooms for 2010? 

There are no right or wrong answers.  Every community is different, every kitchen and bath professional has a different strengths and goals.  But before you spend a dime on SEO, SEM, SMO or traditional advertising – review your brand, either redefine or reconfirm and THEN begin your integrated marketing campaign.

As always, if you need some help with this project… this is part of what we do – http://www.kitchenmarketing.com

This entry was posted on Saturday, December 26th, 2009 at 12:30 pm and is filed under Kitchen and Bath Professionals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.