Kitchen Marketing

Attention Kitchen and Bath Professionals – especially those with showrooms and manufacturers with dealers.  Last week I received an email from Google regarding their Local Business Center service.  This is something I was aware of, and actually thought I had implemented.  I was mistaken. 

The Local Business Center is a free service.  Visit http://www.google.com/lbc and create an account.  This listing, in conjunction with a strong Search Engine Optimization (SEO) program, will help you show up during searches from Google Maps.  You have the opportunity to create a listing for your showroom (or multiple locations), a description of your services, contact info (phone numbers, email addresses, web links), hours of operation, payment options and up to 10 photos and/or 5 videos of your showroom or projects.  You can also offer coupons from the listing. 

I implemented the local business center for Z promotion & design on January 4 and within 2 days had 83 impressions, 1 click for additional info and 3 clicks to http://www.kitchenmarketing.com.  The search terms by which I was found were varied, but are in direct correlation with my “more traditional” SEO program.  The #4 term – “kitchen design”.  If your customers are looking for you on Google Maps – be sure you are there for them. 

This is something you have to do yourself, as Google automates a phone call to your business number to verify the listing (helping to ensure your listing won’t be hacked).  It will take you no time to complete and the call from Google to verify is instantaneous (although I had some problems, it took about 5 tries until the system worked correctly – be persistent).

Questions or comments… email me (phil@kitchenmarketing.com), post, call (919-932-4600) or find me on Google Maps in Chapel Hill!

This entry was posted on Saturday, January 9th, 2010 at 11:43 am and is filed under Integrated Marketing, kitchen and bath dealer, kitchen and bath integrated marketing, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.