An App with a Marketing ROI

May 28, 2011

The Kitchen & Bath Channel Smart Phone App is a FREE app providing homeowners and consumers instant access to over 15,000 Kitchen & Bath industry professionals from their smart phone.  It is also a unique and effective marketing tool for members of the Kitchen & Bath industry.

The Kitchen & Bath Channel Smart Phone App has been available for a little over a month on Android and iPhone, less on the BlackBerry platform.  It has been exceeding expectations… some stats…

  • The iPhone version has quickly received a “5 Star” rating in the iTunes Store
  • There are already 650 users who have used it almost 5,000 times.
  • iPhone users spend an average of  1.5 minutes using the app; 1.9 sessions per day
  • Droid users spend an average of 1 minute using the app; 1.7 sessions per day

…and received the following testimonial:

“I purchased the Platinum subscription for the new Kitchen & Bath Channel Smart Phone App for my San Francisco showroom.  It’s a new marketing concept using cutting edge technology and within the first month, it brought in a lead we wouldn’t have seen otherwise.  I think the Kitchen & Bath Channel is the right idea at the right price.  This appears to be where marketing is heading and I want Gilmans Kitchens + Baths to be in the forefront!”

Larry Lowenthal
President
Gilmans Kitchens + Baths

If you are a kitchen and bath professional and want to see real results from your marketing investment, like Larry visit The Kitchen & Bath Channel website.

If you are a homeowner considering a kitchen or bath remodel, and want to being your search from the geo-locator services of the app or just learn more, visit the website too.


Lay Down Your Bets

April 23, 2011

Tomorrow I leave for KBIS in Las Vegas… I truly enjoy the city, well the strip. Of the dozens of times I have been to Las Vegas over the years, I have left the strip one time (not counting the convention center) – to experience Fremont Street.  Give me Roulette, Blackjack and the occasional Slots… and I am a happy camper for a few days.

However, this trip to Las Vegas will be different from my past adventures – this time I will be gambling for real.  For the first time I, along with my partner in The Kitchen & Bath Channel, have a booth at KBIS (C5627).

We are betting that The Kitchen & Bath Channel Smart Phone App is the perfect marketing partner for the kitchen and bath professional looking for an affordable way to market themselves. This unique marketing tool literally puts the kitchen and bath professional into the hands of the consumer while they are out shopping.

Imagine if you could show your potential customer your location on a map with turn by turn directions, links to your website and email, an auto-dial phone feature, the ability to be instantaneously added to your customer’s contact file AND a way to display project photos and videos on a Smart Phone all for only $300 a YEAR or less?!   We are betting you’ll jump on it!

The Kitchen & Bath Channel Smart Phone App

And the consumer feedback we are getting is great!

Important Links:

About The Kitchen & Bath Channel

Download the iPhone App

Download the Android App

Kitchen & Bath Channel Video Overview

The Kitchen & Bath Channel Facebook Page – “Like” us

Blackberry App is under review and coming soon

Our Booth @ KBIS is C5627


Marketing Innovation

April 16, 2011

In the time and place we find ourselves, we are all struggling to bring in business.  What is our competitive advantage, what will give us the edge over our peers in attracting customers?

I don’t know the answer for every Kitchen & Bath Professional out there – if I did, I’d have that fortune we aspire to.

But I will tell you this – to stay a step ahead of the competition you need INNOVATION – you need to think beyond your competition, originate, and establish the new reality for your market.

I did.  And my innovation can help your next client find you.

The Kitchen & Bath Channel Smart Phone App

The Kitchen & Bath Channel Smart Phone App

I am talking about The Kitchen & Bath Channel.  Together with my partner, Max Isley, CMKBD, we developed the Kitchen and Bath Industry’s first Smart Phone app that puts you in the palm of your customers’ hands WHILE they are out shopping – Literally!

Have a Droid?  Download your FREE App now to try it out.  When you love it, give it a 5 Star review!

Have an iPhone or Blackberry?  The apps are in the review process and will be available within days.

Our subscribers have the opportunity to stand out from their competition!  Subscribe yourself at The Kitchen & Bath Channel


Visit The Kitchen & Bath Channel @ KBIS – Booth C5627

Learn more about Z promotion & design @ www.KitchenMarketing.com


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