Kitchen Marketing

Did you plan for the Holidays this year? I am not talking about your Hanukkah or Christmas shopping, but rather your Hanukkah and Christmas selling. As Thanksgiving rolls around each year, the kitchen and bath industry typically goes on hiatus until the first of year, although I have heard reports of busy showrooms.  Regardless, when business slows, your marketing should increase.

You know that a new kitchen or bathroom is as much (if not more of) an emotional sell, as a logical or price-based sale. So, plan to use the time around the holidays to take that to your customers. When putting together your 2011 marketing plan, remember that dropping off the grid in December may influence how effectively you hit the ground running in January.

This is a great time to utilize email or your Facebook and Twitter accounts, as those connections/customers expect to hear from you and your message will not get as lost in the shuffle of holiday greetings and sales.

Some emotion-based ideas for consideration as you develop your message.

• Frustration – “I am tired of trying to cook for guests in this antiquated kitchen”
• Embarrassment – “I hate that my family and guests have to use that old, barely functional bathroom”
• Pride – “next year my guests will love my new kitchen”
• Confidence – “the perfect pie from my perfect kitchen”
• Shame – “maybe I’ll be able to invite guests to my house for a change”
• Intimidated – “I know my in-laws think less of me because of the condition of my kitchen”

Get the idea? Look to the internet for a wide range of emotions and put them to work for your business around the holidays! Need some guidance? We are available to assist. (info@kitchenmarketing.com)

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