April 23, 2011
Tomorrow I leave for KBIS in Las Vegas… I truly enjoy the city, well the strip. Of the dozens of times I have been to Las Vegas over the years, I have left the strip one time (not counting the convention center) – to experience Fremont Street. Give me Roulette, Blackjack and the occasional Slots… and I am a happy camper for a few days.
However, this trip to Las Vegas will be different from my past adventures – this time I will be gambling for real. For the first time I, along with my partner in The Kitchen & Bath Channel, have a booth at KBIS (C5627).
We are betting that The Kitchen & Bath Channel Smart Phone App is the perfect marketing partner for the kitchen and bath professional looking for an affordable way to market themselves. This unique marketing tool literally puts the kitchen and bath professional into the hands of the consumer while they are out shopping.
Imagine if you could show your potential customer your location on a map with turn by turn directions, links to your website and email, an auto-dial phone feature, the ability to be instantaneously added to your customer’s contact file AND a way to display project photos and videos on a Smart Phone all for only $300 a YEAR or less?! We are betting you’ll jump on it!
And the consumer feedback we are getting is great!
Important Links:
About The Kitchen & Bath Channel
Download the iPhone App
Download the Android App
Kitchen & Bath Channel Video Overview
The Kitchen & Bath Channel Facebook Page – “Like” us
Blackberry App is under review and coming soon
Our Booth @ KBIS is C5627
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Posted by zpromotion
April 16, 2011
In the time and place we find ourselves, we are all struggling to bring in business. What is our competitive advantage, what will give us the edge over our peers in attracting customers?
I don’t know the answer for every Kitchen & Bath Professional out there – if I did, I’d have that fortune we aspire to.
But I will tell you this – to stay a step ahead of the competition you need INNOVATION – you need to think beyond your competition, originate, and establish the new reality for your market.
I did. And my innovation can help your next client find you.
The Kitchen & Bath Channel Smart Phone App
I am talking about
The Kitchen & Bath Channel. Together with my partner, Max Isley, CMKBD, we developed the Kitchen and Bath Industry’s first Smart Phone app that puts you in the palm of your customers’ hands WHILE they are out shopping – Literally!
Have a Droid? Download your FREE App now to try it out. When you love it, give it a 5 Star review!
Have an iPhone or Blackberry? The apps are in the review process and will be available within days.
Our subscribers have the opportunity to stand out from their competition! Subscribe yourself at The Kitchen & Bath Channel
Visit The Kitchen & Bath Channel @ KBIS – Booth C5627
Learn more about Z promotion & design @ www.KitchenMarketing.com
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Posted by zpromotion
February 6, 2011
One of things I truly love about blogs is that fact that one can shamelessly self-promote and blather on about anything and everything. Well this sunny, warm(ish) Sunday February morning in North Carolina is going to be just that – shameless self promotion.
Within the next week or two, my partner Max Isley, CMKD and I are scheduled to officially launch the Kitchen & Bath Channel Smart Phone Mobile Apps. These are [unabashedly] the greatest marketing tools to hit the kitchen and bath industry since the advent of direct mail, if not ever!
These apps are free to the consumer. They include a database of over 15,000 kitchen & bath and remodeling professionals. When your customer launches the app (on the iPhone, Android or Blackberry), the phones’ geo positioning locates the closest kitchen and bath professionals on a map. From that map they are able to access each professional’s profile. In addition, the consumer can search for a kitchen and bath professional through a number of queries including, city, state, room they want to renovate, profession of the remodeler, accreditation, products and more!
So, as a professional, how do you stand out from the crowd? You take top priority among your 15,000 peers through “Gold” or “Platinum” annual subscriptions.
- With a free, standard listing you are placed in alphabetical order, with a contact name, phone number and address.
- An upgrade to Gold moves you to the top of the list, gives you a link to auto dial, an interactive map for directions, your website on the phone’s browser, a link to send an email and the ability to be linked to the user’s contact file.
- If you upgrade to Platinum, you receive everything a Gold subscriber does PLUS the ability to include up to 5 photos and 5 videos of your choosing and you appear above the Gold Subscribers in the list of results. Click here for more information.
In addition to the apps for the customers “on the go” – the website KitchenBathChannel.com is a database of professionals where your customers begin their research!
I’ll post again when the apps are ready for download – but in the meantime, if you are a kitchen and bath professional become a subscriber BEFORE the apps are launched and SAVE 25%!
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Posted by zpromotion
January 1, 2011
As we welcome 2011, the media is filled with lists from 2010…
We can take a look back at newsmakers, quotable quotes, funniest moments, celebrity sleaze, images, notable deaths and technology – to name a few.
CNN gave us these technology trends
- A year ago we had never heard of an iPad…
- Were you on Facebook? Did your showroom have its own page?
- Had you even considered “watching the web” from your TV set?
- You always bought software, owned the disc and loaded it on your computer… what the hell is an app, anyway?!?
My advice moving into 2011… watch the technology trends and with every new “toy” you hear about, think to yourself – “How can I use that to increase my kitchen and bath showroom traffic?”
Here are a couple of 2010 innovations for the Kitchen & Bath Industry’s marketing efforts moving forward.
Follow this blog for 2011 advancements!
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Posted by zpromotion
December 26, 2010
I observed something during this snowy (for much of the country, it not the world) holiday weekend. It seems the kitchen and bath industry, along with the rest of the world took advantage of some down time to reconnect and do some online exploring.
The Z promotion & design Facebook page added close to a dozen new fans, and my personal page became a few friends richer, as well. My Twitter account found followers and the Kitchen & Bath Channel on YouTube got viewers as if we were showing “It’s a Wonderful Life” – and Christmas Day was among the busiest this blog has seen in weeks.
What’s the lesson to be learned? Simply that your online presence should be all-encompassing – a website, a [business] Facebook page, Twitter account, a blog, YouTube – create a presence on any social networking site you are comfortable maintaining. The key is maintaining – even when you are closed, you’re open. Be sure your information is up to date, accurate and compelling.
A reminder that the Kitchen & Bath Mobile App is almost ready to launch, with marketing to the consumer becoming finalized. We are still offering our pre-launch specials, allowing you to save 25% on your annual Platinum or Gold subscription. This is the kitchen and bath industry’s first ever marketing tool that will drive customers to your front door WHILE they are out shopping. Don’t miss out on the incredible pre-launch special!
Click to join the Kitchen & Bath Channel
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Posted by zpromotion
December 18, 2010
Did you plan for the Holidays this year? I am not talking about your Hanukkah or Christmas shopping, but rather your Hanukkah and Christmas selling. As Thanksgiving rolls around each year, the kitchen and bath industry typically goes on hiatus until the first of year, although I have heard reports of busy showrooms. Regardless, when business slows, your marketing should increase.
You know that a new kitchen or bathroom is as much (if not more of) an emotional sell, as a logical or price-based sale. So, plan to use the time around the holidays to take that to your customers. When putting together your 2011 marketing plan, remember that dropping off the grid in December may influence how effectively you hit the ground running in January.
This is a great time to utilize email or your Facebook and Twitter accounts, as those connections/customers expect to hear from you and your message will not get as lost in the shuffle of holiday greetings and sales.
Some emotion-based ideas for consideration as you develop your message.
- Frustration – “I am tired of trying to cook for guests in this antiquated kitchen”
- Embarrassment – “I hate that my family and guests have to use that old, barely functional bathroom”
- Pride – “next year my guests will love my new kitchen”
- Confidence – “the perfect pie from my perfect kitchen”
- Shame – “maybe I’ll be able to invite guests to my house for a change”
- Intimidated – “I know my in-laws think less of me because of the condition of my kitchen”
Get the idea? Look to the internet for a wide range of emotions and put them to work for your business around the holidays! Need some guidance? We are available to assist. (info@kitchenmarketing.com)
+++++++++++++++++++
The Kitchen & Bath Channel Mobile Apps are almost ready for launch! http://www.kitchenbathchannel.com/join.html – sign up today. Give your business a leg up in 2011!
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Posted by zpromotion
December 4, 2010
During the course of the past week, two of my clients made similar “out of the blue” comments – “let’s look at how we can better assimilate the iPad into our marketing program.”
Now, as an early iPhone adopter, I look at the iPad as an overgrown iPhone and didn’t run out to purchase the first generation – in fact I was under the misguided impression I could go through life without an iPad – I am mistaken.
Both clients intend to create photo galleries of their kitchens, baths and other design and remodeling projects, displaying them proudly during sales calls – utilizing the iPad as many of us use a photo album or PowerPoint today.
In addition, one client is concerned that the Flash elements and Flash video on his site are not visible on the iPad – Apple and Adobe may never come to terms over this travesty of egos that hurts us all. We are changing all the Flash to “less compelling” animations. However, his complete site is now visible to all – on all platforms… he can easily go from showing his slideshow of kitchen and bath projects to his website, without embarrassment.
As you look into your 2011 integrated marketing plans and budgets, consider the iPad, as well as mobile marketing as real opportunities. As always, Z promotion & design is just a phone call (9119-932-4600) or email away if you are looking for marketing assistance.
Join us on Facebook @ http://www.facebook.com/Zpromotion
Join us on YouTube @ http://www.youtube.com/user/KitchenBathChannel
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Posted by zpromotion
Tomorrow I leave for KBIS in Las Vegas… I truly enjoy the city, well the strip. Of the dozens of times I have been to Las Vegas over the years, I have left the strip one time (not counting the convention center) – to experience Fremont Street. Give me Roulette, Blackjack and the occasional Slots… and I am a happy camper for a few days.
The Kitchen & Bath Channel – Smart Phone Mobile App
Book: A is for Advertising… B is for Branding…
