The Kitchen & Bath Channel: An Update

August 21, 2010

It’s been about month since I launched the Kitchen and Bath Channel on YouTube and I want to revisit the concept with the specific intention of gaining additional subscribers and a larger selection of videos.   So, if you are in the kitchen and bath industry, or know consumers who love watching HGTV, DIY and the Food Network please pass the blog along to them – let’s test the viral capabilities of the Internet!

Since July 24, the Kitchen & Bath Channel has received a total of 769 visits with 442 videos viewed; that’s just over 27 visits and almost 16 views each day… not too shabby, but we can do better.  We have 13 videos from 7 different companies, and are being found primarily through links to the page and YouTube searches.

The Concept: The Kitchen & Bath Channel is a destination for consumers looking for designers, ideas, innovations, new products and more.  The intent of the Kitchen & Bath Channel on YouTube is to collect an array of kitchen and bath industry related videos – from showrooms, designers, manufacturers, and more to “whet the appetite” of the consumer.  The more videos we have, the easier we will be found!  As the Kitchen & Bath Channel gains popularity, all participants will benefit.

…enter Google TV… as Google TV takes hold in the coming months, The Kitchen & Bath Channel will be live in living rooms throughout the US, Canada and the world!  Wouldn’t you like to be part of that?

Visit The Kitchen & Bath Channel to subscribe.  If you have a video to add, contact me directly (phil@kitchenmarketing.com).  If you need some assistance producing a video for the channel, Z promotion & design can work with you on that too – email or call me (919-932-4600).

But most importantly, pass this information along to your friends…  I’ll give you updates in coming weeks.

Also… join us on Facebook

Leave a Comment » | Integrated Marketing, kitchen and bath dealer, kitchen and bath integrated marketing, kitchen and bath photography, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, Marketing, marketing with video, Social Media for the Kitchen & Bath Industry, YouTube for Kitchen and Bath | Tagged: , , , , , , , , , , , , , , , , | Permalink
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That’s a Lot of Video!

August 7, 2010

In preparation for an article I am writing for NKBA Magazine, I ran across some statistics worth a few insights.

 According to Nielsen Research,  in June (2010) more than 10.2 Billion videos were streamed in the US – a 4% increase over May’s figures.  That is 74.9 streams (videos) and 194.6 minutes (3.24 hours) per viewer. 

Our viewing habits are definitely moving to the internet; perhaps not at the expense of television, but in addition to it.  On that I can only speculate.  Regardless, we are accepting online as a viable “TV Channel”

These figures begin to justify the validity that Google TV, upon its acceptance, will change the very face of marketing by allowing individuals to deliver their own content to TV sets around the world.  For the kitchen and bath industry this provides each manufacturer, showroom owner and individual designer the opportunity to own a TV network.

I direct you to the Kitchen & Bath Channel.  While still in its infancy, the Kitchen and Bath Channel is quickly becoming a destination for viewers, as well as a portal for industry videos.  If you have an interest in getting your video on the channel, or need assistance with production – we are here to assist.

Call me at 919-932-4600 or phil@kitchenmarketing.com

Leave a Comment » | Integrated Marketing, kitchen and bath dealer, kitchen and bath integrated marketing, Kitchen and Bath Media Buying, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, marketing with video, National Kitchen and Bath Association, NKBA, YouTube for Kitchen and Bath | Tagged: , , , , , , , , , , , , , , , , | Permalink
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Who Owns It?

July 31, 2010

I had an interesting conversation this week with a couple of professional photographers.  As kitchen and bath design professionals, you may or may not be aware of the [potential] complexity of copyright rules and your rights to use professionally shot photographs – so a couple of “rules of thumb”… And I encourage any and all professional photographers to add to the discussion.

  1. Typically, photographers retain ownership of the photographs they shoot. 
  2. When you pay for them, you are licensing the images for your own marketing and self-promotion.
  3. Talk to your photographer about how you intend to use your photographs to be sure your intentions do not infringe on copyright laws.
  4. If a third party (cabinet manufacturer, trade association, supplier) wants to use your design, and therefore photography for marketing their product, DO NOT supply it – put the third party in touch with the photographer, as they will likely have to compensate the photographer.
  5. Professional photographers are professionals… like you.  Support them by providing credit on your marketing materials, including links to their website from yours.
  6. Professional photography is the “life blood” of kitchen and bath marketing – from Facebook to YouTube to your brochures and beyond!

Are you in need of a professional photographer for your architectural designs?  I can recommend these -

Steven Paul Whitsitt Photography – http://www.whitsittphoto.com/

Chipper Hatter Photography – http://www.hatterphotographics.com/

Ray Strawbridge Photography – http://www.strawbridgephoto.com/

Leave a Comment » | kitchen and bath dealer, kitchen and bath integrated marketing, kitchen and bath photography, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, Marketing, marketing with video, photography, YouTube for Kitchen and Bath | Tagged: , , , , , , , , , , , , , , , , | Permalink
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Join Us on Google TV

July 24, 2010

I am very excited about the launch of The Kitchen and Bath Channel, as I believe it is the first step in redefining marketing for the Kitchen and Bath Professional – that includes manufacturers, showroom owners and individual designers.

I contend that the introduction of Google TV will change the way we market, regardless of our product.  With your remote or keyboard in hand, you can sit in front of your TV and search for programming – cable, broadcast and now the Internet!  Since YouTube is owned by Google, I would venture a guess that YouTube will figure prominently in your search results.   Consider the HGTV viewer searching for “kitchen design” – all the broadcast and cable shows appear, along with a myriad of internet videos – prominent among them; The Kitchen and Bath Channel.

The Kitchen and Bath Channel is a destination for consumers looking for great design, excellent designers and innovative products.   Established as a free marketing tool to the industry, the greater the participation, the more indispensable it will become to the consumer.

I invite you to visit, submit your current videos (email me), or Z promotion & design is prepared to produce a: 60 high definition video (at a great price) for inclusion – example: Stonehenge Concrete Countertops – again email me to discuss.

Leave a Comment » | Integrated Marketing, kitchen and bath dealer, kitchen and bath integrated marketing, Kitchen and Bath Media Buying, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, Marketing, marketing with video, Social Media for the Kitchen & Bath Industry, YouTube for Kitchen and Bath | Tagged: , , , , , , , , , , , , , , | Permalink
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Kitchen and Bath Marketing Opportunities

July 10, 2010

I subscribe to Mashable.com and recommend that any kitchen and bath professional wanting to stay on top of the latest marketing trends, employing today’s latest technology do the same.

As a Mashable subscriber, one of the tips you would have received is about YouTube and the transition it, along with its “master” Google, is making from the computer monitor to the living room TV. I have said it before and will say it again: Google TV will change Kitchen and Bath marketing FOREVER! I invite you to visit YouTube’s “Kitchen and Bath Channel” to get a feel for how Z promotion & design is helping the industry make the leap. Our video production work for Royal Cabinet Company and Stonehenge Countertops are available to sample. Become a fan of the “Kitchen and Bath Channel” to easily return for additional videos.

…and the self-promotion is that Z promotion & design is ready to provide your kitchen and bath business with professional videos to help you take advantage of the latest marketing venues quickly and professionally. Call 919-932-4600 or email info@KitchenMarketing.com to get started.

3 Comments | Integrated Marketing, kitchen and bath dealer, kitchen and bath integrated marketing, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, Marketing, marketing with video, Social Media for the Kitchen & Bath Industry, YouTube for Kitchen and Bath | Tagged: , , , , , , , , , , , , , , | Permalink
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A Picture is Worth…

July 3, 2010

I am often asked “where should I spend my marketing dollars to get the greatest return?”  My pat answer is “it depends”.  …and it does.  It depends upon your geography, your target market, your budget and all the other key elements a professional marketer considers when developing a marketing plan.  But, I always recommend that you spend money on professional photography… and I will amend that to include videography, as well.

The advent of the digital camera has everyone considering themselves a ”professional photographer”.  They are wrong.  I spend more time relighting (to the best of my ability) and straightening photographs my clients have taken themselves.  These are photographs that they intend to place on their websites, in print ads, on TV commercials and in other marketing venues to highlight their skills as designers and remodelers.  In many cases, all the images do is distract from the design while highlighting an inability to shoot a quality photograph.  Spring for the additional cash outlay to have your photographs taken by professionals, it’s worth the investment. 

If you have quality images, consider the ways you can employ them in your showroom marketing.  On your website, your Facebook page, in TV commercials, YouTube postings, showroom presentations, vehicle signage, showroom photos, print ads, printed and electronic collateral materials and frankly, anywhere a picture is worth a thousand words and can highlight your skills as a kitchen and bath design professional.

And video… with the advent of Google TV, the popularity of YouTube and the ease at which video can be accessed online and via mobile apps, consider hiring a professional to videotape walk-throughs of your favorite projects, your showroom, a difficult installation – well, you get the point. 

Remember, you see a lawyer when you need a legal advice, you see a doctor for medical help, you hope your clients come to you for your expertise as a kitchen and bath designer/remodeler – seek a professional for your photography, videography and marketing!

If you are looking for addition marketing tips for the kitchen and bath professional visit KitchenMarketing.com

Leave a Comment » | Integrated Marketing, kitchen and bath dealer, kitchen and bath integrated marketing, kitchen and bath photography, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, Marketing, marketing with video, photography | Tagged: , , , , , , , , , , , , | Permalink
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