Kitchen Marketing

One of things I truly love about blogs is that fact that one can shamelessly self-promote and blather on about anything and everything.  Well this sunny, warm(ish) Sunday February morning in North Carolina is going to be just that – shameless self promotion.

Within the next week or two, my partner Max Isley, CMKD and I are scheduled to officially launch the Kitchen & Bath Channel Smart Phone Mobile Apps.   These are [unabashedly] the greatest marketing tools to hit the kitchen and bath industry since the advent of direct mail, if not ever! 

These apps are free to the consumer.  They include a database of over 15,000 kitchen & bath and remodeling professionals.  When your customer launches the app (on the iPhone, Android or Blackberry), the phones’ geo positioning locates the closest kitchen and bath professionals on a map.   From that map they are able to access each professional’s profile.  In addition, the consumer can search for a kitchen and bath professional through a number of queries including, city, state, room they want to renovate, profession of the remodeler, accreditation, products and more!

So, as a professional, how do you stand out from the crowd?  You take top priority among your 15,000 peers through “Gold” or “Platinum” annual subscriptions.  

• With a free, standard listing you are placed in alphabetical order, with a contact name, phone number and address. 
• An upgrade to Gold moves you to the top of the list, gives you a link to auto dial, an interactive map for directions, your website on the phone’s browser, a link to send an email and the ability to be linked to the user’s contact file. 
• If you upgrade to Platinum, you receive everything a Gold subscriber does PLUS the ability to include up to 5 photos and 5 videos of your choosing and you appear above the Gold Subscribers in the list of results.  Click here for more information.

In addition to the apps for the customers “on the go” – the website KitchenBathChannel.com is a database of professionals where your customers begin their research!

I’ll post again when the apps are ready for download – but in the meantime, if you are a kitchen and bath professional become a subscriber BEFORE the apps are launched and SAVE 25%!