Marketing Innovation

April 16, 2011

In the time and place we find ourselves, we are all struggling to bring in business.  What is our competitive advantage, what will give us the edge over our peers in attracting customers?

I don’t know the answer for every Kitchen & Bath Professional out there – if I did, I’d have that fortune we aspire to.

But I will tell you this – to stay a step ahead of the competition you need INNOVATION – you need to think beyond your competition, originate, and establish the new reality for your market.

I did.  And my innovation can help your next client find you.

The Kitchen & Bath Channel Smart Phone App

The Kitchen & Bath Channel Smart Phone App

I am talking about The Kitchen & Bath Channel.  Together with my partner, Max Isley, CMKBD, we developed the Kitchen and Bath Industry’s first Smart Phone app that puts you in the palm of your customers’ hands WHILE they are out shopping – Literally!

Have a Droid?  Download your FREE App now to try it out.  When you love it, give it a 5 Star review!

Have an iPhone or Blackberry?  The apps are in the review process and will be available within days.

Our subscribers have the opportunity to stand out from their competition!  Subscribe yourself at The Kitchen & Bath Channel

Visit The Kitchen & Bath Channel @ KBIS – Booth C5627

Learn more about Z promotion & design @ www.KitchenMarketing.com

Leave a Comment » | Android, android app, apps, Blackberry, Integrated Marketing, iPad, iPhone, KBIS, kitchen and bath integrated marketing, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, Marketing, NKBA | Tagged: , , , , , , , , , , , , , , , | Permalink
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Launch Day Grows Nearer

March 5, 2011

It has been too long in the making and even longer in the planning, but we have been told that the Kitchen & Bath Channel Smart Phone Apps and accompanying web site (KitchenBathChannel.com) are nearing completion.

In my opinion, the app is the most innovative marketing tool to hit the Kitchen & Bath Industry since the Pony Express delivered the first direct mail offer – “Free wood for your oven with the purchase of a new kitchen!”  But, I may be biased, so view the PowerPoint by clicking the image below and judge for yourself.



The Kitchen & Bath Channel Smart Phone App

View the Kitchen & Bath Channel Smart Phone App PowerPoint

 

If you are a Kitchen and Bath Professional, a subscription offer of 25% OFF is in effect until the apps are securely in the three app stores – I urge you to take advantage of the savings!  Subscribe to the Kitchen & Bath Channel.

If you are interested in downloading the free app for your smart phone, check back shortly as I will announce the launch here!

Questions or comments are always welcome phil@kitchenmarketing.com

Leave a Comment » | Android, Integrated Marketing, iPhone, kitchen and bath dealer, kitchen and bath integrated marketing, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, Marketing, Mobile Apps | Tagged: , , , , , , , , , , , , , , | Permalink
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Kitchen & Bath Channel – Shameless Self-Promotion

February 6, 2011

One of things I truly love about blogs is that fact that one can shamelessly self-promote and blather on about anything and everything.  Well this sunny, warm(ish) Sunday February morning in North Carolina is going to be just that – shameless self promotion.

Within the next week or two, my partner Max Isley, CMKD and I are scheduled to officially launch the Kitchen & Bath Channel Smart Phone Mobile Apps.   These are [unabashedly] the greatest marketing tools to hit the kitchen and bath industry since the advent of direct mail, if not ever! 

These apps are free to the consumer.  They include a database of over 15,000 kitchen & bath and remodeling professionals.  When your customer launches the app (on the iPhone, Android or Blackberry), the phones’ geo positioning locates the closest kitchen and bath professionals on a map.   From that map they are able to access each professional’s profile.  In addition, the consumer can search for a kitchen and bath professional through a number of queries including, city, state, room they want to renovate, profession of the remodeler, accreditation, products and more!

So, as a professional, how do you stand out from the crowd?  You take top priority among your 15,000 peers through “Gold” or “Platinum” annual subscriptions.  

  • With a free, standard listing you are placed in alphabetical order, with a contact name, phone number and address. 
  • An upgrade to Gold moves you to the top of the list, gives you a link to auto dial, an interactive map for directions, your website on the phone’s browser, a link to send an email and the ability to be linked to the user’s contact file. 
  • If you upgrade to Platinum, you receive everything a Gold subscriber does PLUS the ability to include up to 5 photos and 5 videos of your choosing and you appear above the Gold Subscribers in the list of results.  Click here for more information.

In addition to the apps for the customers “on the go” – the website KitchenBathChannel.com is a database of professionals where your customers begin their research!

I’ll post again when the apps are ready for download – but in the meantime, if you are a kitchen and bath professional become a subscriber BEFORE the apps are launched and SAVE 25%!

Leave a Comment » | Android, Blogging, Integrated Marketing, iPad, iPhone, kitchen and bath dealer, kitchen and bath integrated marketing, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, Marketing, marketing with video, Mobile Apps, YouTube for Kitchen and Bath | Tagged: , , , , , , , , , , , , , | Permalink
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iMarketing

December 4, 2010

During the course of the past week, two of my clients made similar “out of the blue” comments – “let’s look at how we can better assimilate the iPad into our marketing program.”  

Now, as an early iPhone adopter, I look at the iPad as an overgrown iPhone and didn’t run out to purchase the first generation – in fact I was under the misguided impression I could go through life without an iPad – I am mistaken.

Both clients intend to create photo galleries of their kitchens, baths and other design and remodeling projects, displaying  them proudly during sales calls – utilizing the iPad as many of us use a photo album or PowerPoint  today. 

In addition, one client is concerned that the Flash elements and Flash video on his site are not visible on the iPad – Apple and Adobe may never come to terms over this travesty of egos that hurts us all.  We are changing all the Flash to “less compelling” animations.  However, his complete site is now visible to all – on all platforms… he can easily go from showing his slideshow of kitchen and bath projects to his website, without embarrassment.   

As you look into your 2011 integrated marketing plans and budgets, consider the iPad, as well as mobile marketing as real opportunities.  As always, Z promotion & design is just a phone call (9119-932-4600) or email away if you are looking for marketing assistance.

Join us on Facebook @ http://www.facebook.com/Zpromotion

Join us on YouTube @ http://www.youtube.com/user/KitchenBathChannel

Leave a Comment » | Integrated Marketing, iPad, iPhone, kitchen and bath dealer, kitchen and bath integrated marketing, kitchen and bath photography, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, Marketing, marketing with video, Mobile Apps, photography | Tagged: , , , , , , , , , , , , , , , , , , , , | Permalink
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