Kitchen and Bath Marketing 2012

October 22, 2011

I am truly amazed by the speed at which we are not only exposed to new technologies and platforms, but are required to leverage and embrace them.   And with each new love affair, there is a savvy marketer discovering how we should make it a part of our integrated marketing plan.

There was a time when we had the time to warm up to a new technology before we “needed” to employ it.  According to Advertising Age’s History of Advertising 1704-1999, 1704 saw the first newspaper ad; it took 218 years, until 1922, when the first radio broadcast was sold to an advertiser.   19 years later, in 1941, the first TV commercial, featuring a Bulova watch hit the air.  Ahhh… a simpler time.  We could take our time to get comfortable with the new-fangled fads.

But today, we are required to move at warp speed – consider that the first web browser was born in 1990, by 1995 the web had an estimated 16 million users, three years later there were 147 million users that went to 500 million by 2001.  Facebook launched in 2004; YouTube in 2005; Twitter in 2006; the iPhone in 2007; the first Android smartphone in 2008; and the iPad in 2010.  Each one of these technologies/platforms/innovations has become an integral and required aspect of our integrated marketing programs.

As you begin your 2012 marketing plans, keep these truths in mind:

You need a presence on mobile devices:

  • 40% of Tablet & Smartphone owners use them while watching TV (Nielsen)
  • 17% of women / 21% of men looked up product information because of a TV commercial (Nielsen)
  • 79% of consumers use a smartphone to help with shopping (Google: ZMOT)

You need to put video to work for you – on TV… online …on handheld devices.

  • 37% of shoppers were stimulated to make a purchase decision by a TV ad (Google: ZMOT)
  • 83% of moms say they do online research after seeing TV commercials for products that interest them (Google: ZMOT)
  • 74% of consumers remember an ad when viewed across media platforms (TV+PC+Phone+Tablet) (Nielsen)
  • In August of 2011 YouTube was the 5th most popular web brand with 127.9 million visitors, spending 1 hour and 42 minutes EACH on the site (Nielsen)
  • Q2 2011 – 36.2% more Mobile subscribers are watching video on a mobile phone than a year earlier (Nielsen)

These are just two critical areas, but there are more… and as the technology advances, you need to be ready to make it work for you in bringing leads to your kitchen & bath showroom.

Consider developing a fully Integrated Marketing Program for 2012 where you can leverage your resources to best fit your market, your customer and your budget.  And, of course I am always available to help you get started.  Email info@kitchenmarketing.com to get started

1 Comment | Android, android app, apps, Blackberry, Blogging, Google TV, Integrated Marketing, iPad, iPhone, kitchen and bath dealer, kitchen and bath integrated marketing, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, Marketing, marketing with video, Mobile Apps, Social Media for the Kitchen & Bath Industry, YouTube for Kitchen and Bath, ZMOT | Tagged: , , , , , , , , , , , , , , | Permalink
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2012: a New Marketing Reality

October 11, 2011

Just when you thought you had a handle on marketing your kitchen and bath business the rules are changing again.

There are a number of recent statistics that may shock you and should (at the very least) put your current marketing plan on trial.

  • We now spend more minutes each day with apps than we do with web sites.  On average 81 minutes are spent with apps compared to 74 with web browsing.  The increased usage of smartphones and digital tablets (such as the iPad) is credited for the new reality.

But as the many kitchen and bath professionals I speak with tell me – “that doesn’t affect me, my clients are older and smartphones and digital tablets are in the hands of kids.”   – if you subscribe to that concept, the reality doesn’t support your theory. According to an August 2011 Nielsen study, demographics break down evenly.

  • Smartphone Owners as of Q2 2011:
    • Ages 35-44          19%
    • Ages 45-54          20%
    • Ages 55+              18%
    • 50% are Women
  • Tablet Owners as of Q2 2011:
    • Ages 35-44          17%
    • Ages 45-54          18%
    • Ages 55+              19%
    • 43% are Women

As you begin thinking about your marketing plans for 2012, these numbers should represent a guide.  Yes, you still need to consider traditional marketing to stimulate the customer – TV is a good bet (as an aside).  But beyond that, are you supporting your digital and social efforts with allocated and dedicated resources.

  • Is your entire website visible on mobile devices?
  • Do you have a mobile version of your site?
  • Do you have a presence on a smartphone/mobile device app?
  • Have you allocated resources to maintain your social sites?

The 4th quarter is when most of us pull together our budget and marketing plans for the following year – your leads in 2012 will be coming from a new reality (in addition to a new economy) – be prepared!

Leave a Comment » | Android, android app, apps, Blackberry, Blogging, Integrated Marketing, iPad, iPhone, kitchen and bath integrated marketing, Kitchen and Bath Media Buying, Kitchen and Bath Web Marketing, kitchen design marketing, LinkedIn, Marketing, Mobile Apps, Search Engine Optimization, Social Media for the Kitchen & Bath Industry, YouTube for Kitchen and Bath | Tagged: , , , , , , , , , , , | Permalink
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How to Stimulate Your Customer

August 27, 2011

The last posting on the Kitchen Marketing blog talked about the Zero Moment of Truth (ZMOT) – that moment in the shopping/buying cycle when your customer finds you on their mobile device or computer and determines that you are going to get their business.

The shopping/buying cycle, and therefore the marketing cycle now has four components –

  1. Stimulus
  2. Research (Zero Moment of Truth)
  3. Shelf (First Moment of Truth)
  4. Experience (Second Moment of Truth)

The Zero Moment of Truth has become an all-important factor in the shopping cycle; without your ability to be found at the ZMOT, there is no Shelf, no sale and therefore no Experience.  But what drives your customer to the ZMOT? What is the best Stimulus? Where can the kitchen and bath professional invest their marketing dollars and expect the greatest return from their Integrated Marketing Plan? According the studies done by Google™, these are the stimuli to which consumers respond:

  • 37% Saw advertisements on television
  • 31% Received mail at home from a brand/manufacturer (e.g., catalogue, brochure)
  • 29% Saw an ad in a newspaper/newspaper insert
  • 28% Read newspaper articles/reviews/information
  • 27% Read magazine articles/reviews/information
  • 24% Looked at/read magazine advertisements
  • 23% Read information in an email received from a brand/manufacturer
  • 22% Noticed advertising while browsing online
  • 22% Received mail at home from a store/retailer (e.g., catalogue, brochure)
  • 21% Watched a TV show that featured the product
  • 16% Saw an ad on an outdoor billboard

These figures underscore the importance of developing an Integrated Marketing Plan for your kitchen and bath showroom.  With consumers still requiring a stimulus to get them in the shopping mode, you cannot expect your website, Facebook page, Twitter account or other online venture to stimulate business by itself!  Your online and mobile presence is your representation at the Zero Moment of Truth – not your way to stimulate consumers into the buying mode.

In fact, one additional figure from the book ZMOT: Winning the Zero Moment of Truth that I found quite telling is that “83% of moms say they do online research after seeing TV commercials for products that interest them”.  As you plan your marketing and advertising, consider that TV commercials stimulate 37% of the general audience, but 83% of moms – that female demographic for which we are searching.

If you need help developing your marketing stimulus, contact Z promotion & design – info@kitchenmarketing.com

Or to secure your place at the Zero Moment of Truth immediately, subscribe to The Kitchen & Bath Channel

2 Comments | Android, android app, apps, Blackberry, Blogging, Integrated Marketing, iPhone, kitchen and bath dealer, kitchen and bath integrated marketing, Kitchen and Bath Media Buying, Kitchen and Bath Professionals, kitchen design marketing, Marketing, Social Media for the Kitchen & Bath Industry, ZMOT | Tagged: , , , , , , , , , , , | Permalink
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ZMOT? OMG!

August 20, 2011

Last week a friend of mine directed me to a new book that has dramatically focused the way I look at marketing.  When I first began reading ZMOT: Winning the Zero Moment of Truth I took it with a grain of salt (to say the least); as it is written by Jim Lecinski, Google’s Managing Director, US Sales & Service and I envisioned a commercial in book form.  But reading quickly dismissed that notion.  Google is in the business of collecting data and using it to help businesses (including their own) sell product in a more efficient way.  ZMOT is simply naming the way we shop today (and should market), whether it is Business to Business or Business to Consumer; whether it is widgets or kitchens the process has evolved with the technology around us.  And individual kitchen and bath professionals better adapt.

For years I have been discussing the concept of integrated marketing for your kitchen and bath business.  In this blog I have talked about how there is no magic bullet that will singularly drive traffic to your showroom – not TV commercials, not your website, not magazines, not social media sites, not seminars, not anything by itself,  but rather a combination, an integrated approach that will move a consumer to close.   Let me explain.

The way it was:

We marketed based on three critical moments in the shopping/buying experience

  1. Stimulus:  the consumer is spurred to a product or service by an outside stimulus such as a TV commercial, print ad, seeing his/her neighbor’s new kitchen – something that stimulates the consumer to consider a purchase.
  2. Shelf (AKA – First Moment of Truth (FMOT)): the consumer goes to the store, sees a great display, speaks with the right sales person, something in the buying experience (at the shelf – the point of decision; the moment of truth) draws the consumer to purchase.
  3. Experience (AKA – Second Moment of Truth (SMOT)): the consumer has a great experience with his/her purchase and is a customer for life.  Contrary, a bad experience sends him/her down a different path the next time.

The way it is:

We have added a fourth critical moment in the shopping/buying experience.

  1. It begins as the three step did, with a stimulus.  But between the stimulus and the FMOT – enter:
  2. ZERO MOMENT OF TRUTH (ZMOT): Before today’s consumer looks to the shelf, they look to the internet for websites, for blogs, for reviews, for examples, for any information that will help them in their decision making process.
  3. THEN they move onto the First Moment of Truth,
  4. followed by the Second Moment of Truth.

84% of Americans Engage in ZMOT Activities Prior to Purchase

The book proves the following stats (among others):

Question: When you were considering purchasing [product] what sources of information did you seek out to help with your decision?  (red is ZMOT; green is FMOT)

  • 50% – Searched online, used search engine (net)
  • 49% – Talked with friends/family about the product
  • 41% – Looked at the product package in the store
  • 38% – Comparison shopped products online
  • 37% – Read brochure/pamphlet about the product in the store
  • 36% – Sought information from a product brand/manufacturer website
  • 33% – Talked with a salesperson or associate in the store
  • 31% – Read product reviews or endorsements online
  • 30% – Looked at signage/display about the product in the store
  • 22% – Sought information from a retailer/store website
  • 22% – Read comments following an article/opinion piece online
  • 20% – Talked with a customer service representative on the phone
  • 19% – Tried a sample/experienced the product in a store
  • 18% – Became a friend/follower/”liked” a brand

The consumer is not only heading to the computer in the den, but to the computer in their pockets, as well.

As the author states “Mobile is an Accelerant – Don’t let anyone tell you mobile is the future.  It’s already here. Lorraine Twohill (Google’s Global CMO) gave me a great statistic on this: Two-thirds of us sleep with our mobile phones right beside us.  So that’s around 3.3 billion people who have cellphones with them day and night.”

“The way we use those mobile phones will keep changing. With GPS technology, location-based services for local businesses will be off the charts. And who knows what the next killer app will be?”

For the Kitchen and Bath industry, the killer app is The Kitchen & Bath Channel.  It was created by kitchen and bath professionals for kitchen and bath professional explicitly to give our subscribers the ZMOT edge!  Our vision is that The Kitchen & Bath Channel will become the one stop (online and mobile) for the consumer in every ZMOT (red) statistic above.

I invite you to join us today to take advantage of this marketing revolution BEFORE your competitor does… imagine stealing a customer away from your competitor with the touch of a finger for $300 or less a year! – go ahead and click to learn more…

4 Comments | Android, android app, apps, Blackberry, Blogging, Google TV, Integrated Marketing, iPad, iPhone, kitchen and bath dealer, kitchen and bath integrated marketing, Kitchen and Bath Media Buying, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, Marketing, Mobile Apps, Search Engine Optimization, Search Engine Results Page, Social Media for the Kitchen & Bath Industry, YouTube for Kitchen and Bath | Tagged: , , , , , , , , , , , , , , | Permalink
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Marketing Kitchens in THIS Economy?! You’re Kidding, Right?

August 6, 2011

Whew!  What a scary week on Wall Street, in Washington and for the economy in general.  Makes us all want to crawl into a cave (or our new kitchens) and hide until it’s over.

BUT WE CAN’T!  We have businesses to run.  Kitchens to sell and money to be made.  If you haven’t read the article from the New York Times (via msnbc.com) entitled “The Rich are (almost) Spending like it’s 2006” – click the title to read it.

The excerpt I found intriguing:

  • “The luxury category has posted 10 consecutive months of sales increases compared with the year earlier, even as overall consumer spending on categories like furniture and electronics has been tepid, according to the research service MasterCard Advisors SpendingPulse. In July, the luxury segment had an 11.6 percent increase, the biggest monthly gain in more than a year.”

My point… [some] people are still spending money in this economy.

  • Where are they spending it?  With the companies whose names are in the forefront of their minds.
  • How do you put yourself in the forefront of their minds?  Through Marketing and Advertising Channels!

If you have heard of these brands – Kellogg’s, Chevrolet and Lucky Strike Cigarettes you can thank the Great Depression of the 1930’s.  Post Cereals, Ford Motor Company and Camel Cigarettes, all industry leaders in 1929, shut down their marketing and advertising “to save money”.  They opened the floodgates for their lesser known competitors.  The competition filled the advertising and marketing void becoming the new industry leaders.  You can do the same… who in your market seems to be MIA in the public’s psyche?  Is there room for you to take over?  Do you need help exploring the possibilities?

I began Z promotion & design in 1996, and we have been working with the Kitchen & Bath industry exclusively since 2001.  Our expertise is in how to get your name in front of those consumers still spending.  Unlike other agencies, we understand the industry, how the consumer shops, how you [the professional] sell, what works and what doesn’t.  In addition, we understand how to leverage the latest technology for marketing.  We can help you create an integrated marketing program to help you weather the current economic climate and become the next Kellogg’s, Chevrolet or Lucky Strike of kitchen & bath professionals in your market.

For additional information contact me – visit www.KitchenMarketing.com or to sign up for the latest marketing innovation – The Kitchen & Bath Channel, visit www.KitchenBathChannel.com.

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Lights… Camera… Action!

June 26, 2011

Are you ready for the re-discovery of TV… or more accurately the re-emergence of Video?  There was time the kitchen and bath industry shied away from video, because TV was the only platform for displaying your images – and it was an expensive proposition.  As video technology improved, costs came down and potential delivery systems increased, more kitchen and bath professionals turned to video loops in showrooms, home shows, DVDs for potential clients and for some – the Internet.  Today there is no excuse to ignore marketing with video.  Online video is growing at astonishing rates…

Here are some stats to get your heart pumping (according to Media Recruiting Group)

During the month of May 2011 –
YouTube:  8,860,520,000 total video streams were logged during the month of May for an increase of 1.3% over the previous month.  And if that is not mind boggling enough, the average American spent 2 hours and 31 minutes on YouTube during the month.  Add to that another 135,168,000 video streams on Facebook and you’re looking at a lot of potential exposure for your kitchen and bath business.

And allow me the latitude to make a prediction from my crystal ball… Christmas 2011 will see the opening salvos of the Google TV vs Apple TV battle for your eyeballs.  And those “TVs” will be pulling videos from the likes of YouTube and Facebook to your [traditional] TV set.

So, how can you capitalize on this explosion?   Simple – Get in the Game!

  1. Professional Photography – all those high-quality, professionally shot photographs you published in magazines make excellent high-definition videos.  See The Royal Cabinet Company video on The Kitchen & Bath Channel.
  2. Professional Videographer – as with photography, don’t try to save a few bucks shooting your showroom, your project or yourself by yourself.  Take a look at this video on The Kitchen & Bath Channel from Roomscapes in Laguna Niguel, CA to see what a professional videographer can do.
  3. Pre-Production – before you begin any shoot have scripts and shot sheets ready for a variety of video projects, it will save you time and money.
  4. TV Commercials – marketing on TV or Cable has been very effective for kitchen and bath professionals in this economy.  When you shoot the commercial, be sure to shoot a lot of extra “B-roll” that you can edit later for additional commercials or other projects (see #3 above).
  5. Online Video Portals  – take advantage of existing video destinations online for displaying your videos such as:

When you consider the number of places you can showcase your video, your marketing investment becomes very affordable.

If you have a video you want to display on The Kitchen & Bath Channel (YouTube), contact me and we’ll post it on the channel.  If you need video, would like some clarification about using video in your marketing plan, we are available to assist – just contact us.

Leave a Comment » | apps, Google TV, Integrated Marketing, kitchen and bath dealer, kitchen and bath integrated marketing, kitchen and bath photography, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, Marketing, marketing with video, Mobile Apps, Social Media for the Kitchen & Bath Industry, YouTube for Kitchen and Bath | Tagged: , , , , , , , , , , , , , , , , | Permalink
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How to Attract Kitchen & Bath Customers in Today’s Economy

June 4, 2011

We all know that selling a kitchen or bath design project is not like selling a widget – it’s a process that is based on a potential customer finding you, learning about you, meeting you, trusting you, and accepting you.   In this unstable economy it’s a long, and time consuming process.

Before the “great recession” it was different… remember?  Money flowed more freely, opulence was in vogue, and customers were willing to wait until YOU were ready to begin their project.  The tables have turned.  Money is tight, cost is driving design decisions and you are now one of a dozen “remodelers” in the mix.

It seems many kitchen and bath professionals are not willing to accept the new reality.  They are not willing to spend money to make money, as the old adage goes.  There is a feeling among many professionals that a single marketing avenue will bring in new business.  Are you among them?

  • If you think your Facebook page alone will bring new clients, you are incorrect.
  • If you think your Blog alone will bring new clients, you are incorrect.
  • If you think Search Engine Optimization (SEO) alone will bring new clients, you are incorrect.
  • If you think Search Engine Marketing (SEM) alone will bring new clients, you are incorrect.
  • If you think your Website alone will bring new clients, you are incorrect.
  • If you think your TV Commercial alone will bring new clients, you are incorrect.
  • If you think your Magazine Ad alone will bring new clients, you are incorrect.
  • If you think your Direct Mail Piece alone will bring new clients, you are incorrect.

See the pattern?  The answer you are looking for is known as Integrated Marketing.   It is just what it sounds like – it is integrating all your potential marketing and advertising avenues together under a single message based on your competitive advantage.  Think of it as the place where traditional media, the Internet and newer marketing technologies come together to engulf your market with your message.   If it sounds scary, it’s not really – you may just need a guide.

Leave a Comment » | Blogging, Google TV, Integrated Marketing, kitchen and bath dealer, kitchen and bath integrated marketing, Kitchen and Bath Media Buying, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, LinkedIn, Marketing, Search Engine Optimization, Social Media for the Kitchen & Bath Industry, YouTube for Kitchen and Bath | Tagged: , , , , , , , , , , , , , | Permalink
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Social Snooping worthy of 007

May 28, 2011

I was surprised this past week when a business I am following posted a question I considered to be confidential, somewhat proprietary information.  The question the owner posted to his followers was innocuous enough, or so it seemed on the surface.  But it was seeking a response regarding a possible business alliance – would the follower consider this an opportunity worth pursuing?  What the business owner likely didn’t realize was that among his followers were competitors, members of the press and dozens of others he probably didn’t even know.  Add to that his, and all his followers privacy settings, their ability to tweet and repost and you are set for a world-wide announcement, you may not be ready to make.

If you are going to use social media, use it responsibly.  I hate to sound like a PSA for alcohol, but if you’re going to participate, understand the risks.

Facebook has taken off among Kitchen & Bath industry professionals.  Spend time on any of the LinkedIn kitchen and bath industry discussion groups and you’ll see that “liking” one another’s Facebook pages are among the most “discussed” discussions.  Be sure you know who “likes” you.  Your customers and their friends – that’s who you are looking for; or your competition (local or regional).

As a marketing professional, I encourage my clients to first and foremost determine their competitive advantage in their marketplace.

How?

Among my suggestions – snoop on your competition to determine what they do, how they do it, how successful they are at it, etc.

Snooping is getting easier with new technology.  In the “olden days” you needed to watch for TV commercials, find brochures, search for ads and maybe wait for a home show.  Today just “like” them on Facebook, visit their website(s), Blog(s), follow them on Twitter… what’s next?

Are you making it easier for your competition to size you up?  There is a fine line between enticing your customers to come visit to learn more and putting it all out there for the world (your competitors) to see.

As Stg. Phil Esterhuas of Hill Street Blues always said – “Hey, let’s be careful out there.”

Leave a Comment » | Integrated Marketing, kitchen and bath dealer, kitchen and bath integrated marketing, Kitchen and Bath Professionals, Kitchen and Bath Web Marketing, kitchen design marketing, LinkedIn, LinkedIn groups, Marketing, Social Media, Social Media for the Kitchen & Bath Industry | Tagged: , , , , , , , , , , , , , , , | Permalink
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Facing Facebook

May 14, 2011

The interaction between social networking sites is nothing short of amazing.  In at least three of the kitchen & bath industry LinkedIn groups to which I belong, there are ongoing discussions regarding link exchanges among kitchen and bath professionals’ Facebook pages… and it works like a charm.  Business owners are “meeting” and “liking” one another’s pages.  But to what end?   That is what I want to delve into a bit today.

We all know that we need at least 25 “likes” to get a username for our Facebook page – if this is news to you, and you have 25 or more likes go to facebook.com/username to select one for your page.  The username will serve you well in your marketing efforts.  The LinkedIn group discussions are a wonderful tool for reaching your username threshold.  Beyond that – from 26 to your first thousand… these LinkedIn discussion groups hold very little value if you are a showroom owner whose marketing efforts are business to consumer.

Once your username is in place, it’s not about how many followers can I collect… it’s all about how many “qualified” followers can I collect.  Qualified followers should fit the target market you have outlined in your marketing plan.  Those people living within a certain geographic area, at a specific income level, of a certain age-range, etc.  This is where more “traditional” advertising techniques play a role.  Driving your target market to your Facebook page may be a better tactic than sending them to your website.

Studies indicate that your Facebook (and Twitter) followers are following you in order to get something from you… a discount, the inside scoop on new products, etc.  You also have the ability to immediately update, add photos, coupons, links and more without waiting for your webmaster to update your site – which can sometimes takes days or weeks.  But the absolute BEST part of driving traffic to your Facebook page – your visitors have agreed to receive your postings… getting your name, your face, your products into their collective psyches as often as you post and they login.  – AND remember, they have requested that you do this!  With a strong enough following, you can be less concerned with fighting the Google SEO battles – let your Facebook page drive traffic to your website.

[An aside:  SEO is still vital to those doing their initial research, so don’t ignore it, but reevaluate your marketing tactics and budget expenses].

So visit and like my Facebook pages:

Facebook.com/Zpromotion

Facebook.com/KitchenAndBathChannel

Leave a Comment » | Integrated Marketing, kitchen and bath dealer, kitchen and bath integrated marketing, Kitchen and Bath Media Buying, Kitchen and Bath Professionals, kitchen design marketing, LinkedIn, LinkedIn groups, Marketing, Social Media for the Kitchen & Bath Industry | Tagged: , , , , , , , , , , , , | Permalink
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Have you met xobni?

January 28, 2011

Every now and then I run across something that excites me… Xobni is one of those things.  A client turned me on to it a day or so ago, but apparently it’s been around for a while – just under my radar. 

Xobni, which is inbox spelled backwards, is a free add-on to Outlook (also a paid version, but I haven’t discovered the value of a purchase… yet).

It has been loaded on my computer for about 48 hours, so I don’t yet know the full extent of its capabilities, but Xobni already does enough to warrant some excitement.

  • Search for an email – type a topic and it will locate all emails with your query – faster than outlook
  • Search for an individual – it will find them in your contacts, and your messages
  • Schedule a meeting with the click of a mouse… Xobni reads your schedule and prepares an email with potential meeting times
  • Incoming email – when an email arrives from anyone you automatically see the following:
  1. All emails with that individual, all files/attachments exchanged and people in his/her network
  2. You also get a profile of the sender including all email addresses, phone numbers, Skype information, statistics about your interactions such as how many incoming and outgoing messages, where they rank in frequency of all interactions with all contact, etc.
  3. Plus …and this is where it becomes a great marketing tool… 
  • LinkedIn – you can see if the contact is part of LinkedIn and if not you can link directly from the application
  • Facebook – the same
  • Twitter,  Hoovers, YouTube, Flickr and more social networking connects are part of the application.

If you use it… let’s talk about the benefits and drawbacks.  If you have the $30 upgrade… was it worth the additional expense – after all every penny counts these days.  Let’s  use this blog to communicate and talk about this product.  In the meantime, as I learn more I’ll post the info here.

Leave a Comment » | Integrated Marketing, kitchen and bath dealer, kitchen and bath integrated marketing, Kitchen and Bath Professionals, kitchen design marketing, Marketing, Social Media for the Kitchen & Bath Industry, Uncategorized | Tagged: , , , , , , , , , , | Permalink
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