I had an interesting conversation this week with a couple of professional photographers. As kitchen and bath design professionals, you may or may not be aware of the [potential] complexity of copyright rules and your rights to use professionally shot photographs – so a couple of “rules of thumb”… And I encourage any and all professional photographers to add to the discussion.
- Typically, photographers retain ownership of the photographs they shoot.
- When you pay for them, you are licensing the images for your own marketing and self-promotion.
- Talk to your photographer about how you intend to use your photographs to be sure your intentions do not infringe on copyright laws.
- If a third party (cabinet manufacturer, trade association, supplier) wants to use your design, and therefore photography for marketing their product, DO NOT supply it – put the third party in touch with the photographer, as they will likely have to compensate the photographer.
- Professional photographers are professionals… like you. Support them by providing credit on your marketing materials, including links to their website from yours.
- Professional photography is the “life blood” of kitchen and bath marketing – from Facebook to YouTube to your brochures and beyond!
Are you in need of a professional photographer for your architectural designs? I can recommend these -
Steven Paul Whitsitt Photography – http://www.whitsittphoto.com/
Chipper Hatter Photography – http://www.hatterphotographics.com/
Ray Strawbridge Photography – http://www.strawbridgephoto.com/
Posted by zpromotion 
The Kitchen & Bath Channel – Smart Phone Mobile App
Book: A is for Advertising… B is for Branding…
