The interaction between social networking sites is nothing short of amazing. In at least three of the kitchen & bath industry LinkedIn groups to which I belong, there are ongoing discussions regarding link exchanges among kitchen and bath professionals’ Facebook pages… and it works like a charm. Business owners are “meeting” and “liking” one another’s pages. But to what end? That is what I want to delve into a bit today.
We all know that we need at least 25 “likes” to get a username for our Facebook page – if this is news to you, and you have 25 or more likes go to facebook.com/username to select one for your page. The username will serve you well in your marketing efforts. The LinkedIn group discussions are a wonderful tool for reaching your username threshold. Beyond that – from 26 to your first thousand… these LinkedIn discussion groups hold very little value if you are a showroom owner whose marketing efforts are business to consumer.
Once your username is in place, it’s not about how many followers can I collect… it’s all about how many “qualified” followers can I collect. Qualified followers should fit the target market you have outlined in your marketing plan. Those people living within a certain geographic area, at a specific income level, of a certain age-range, etc. This is where more “traditional” advertising techniques play a role. Driving your target market to your Facebook page may be a better tactic than sending them to your website.
Studies indicate that your Facebook (and Twitter) followers are following you in order to get something from you… a discount, the inside scoop on new products, etc. You also have the ability to immediately update, add photos, coupons, links and more without waiting for your webmaster to update your site – which can sometimes takes days or weeks. But the absolute BEST part of driving traffic to your Facebook page – your visitors have agreed to receive your postings… getting your name, your face, your products into their collective psyches as often as you post and they login. – AND remember, they have requested that you do this! With a strong enough following, you can be less concerned with fighting the Google SEO battles – let your Facebook page drive traffic to your website.
[An aside: SEO is still vital to those doing their initial research, so don’t ignore it, but reevaluate your marketing tactics and budget expenses].
So visit and like my Facebook pages: