February 6, 2011
One of things I truly love about blogs is that fact that one can shamelessly self-promote and blather on about anything and everything. Well this sunny, warm(ish) Sunday February morning in North Carolina is going to be just that – shameless self promotion.
Within the next week or two, my partner Max Isley, CMKD and I are scheduled to officially launch the Kitchen & Bath Channel Smart Phone Mobile Apps. These are [unabashedly] the greatest marketing tools to hit the kitchen and bath industry since the advent of direct mail, if not ever!
These apps are free to the consumer. They include a database of over 15,000 kitchen & bath and remodeling professionals. When your customer launches the app (on the iPhone, Android or Blackberry), the phones’ geo positioning locates the closest kitchen and bath professionals on a map. From that map they are able to access each professional’s profile. In addition, the consumer can search for a kitchen and bath professional through a number of queries including, city, state, room they want to renovate, profession of the remodeler, accreditation, products and more!
So, as a professional, how do you stand out from the crowd? You take top priority among your 15,000 peers through “Gold” or “Platinum” annual subscriptions.
- With a free, standard listing you are placed in alphabetical order, with a contact name, phone number and address.
- An upgrade to Gold moves you to the top of the list, gives you a link to auto dial, an interactive map for directions, your website on the phone’s browser, a link to send an email and the ability to be linked to the user’s contact file.
- If you upgrade to Platinum, you receive everything a Gold subscriber does PLUS the ability to include up to 5 photos and 5 videos of your choosing and you appear above the Gold Subscribers in the list of results. Click here for more information.
In addition to the apps for the customers “on the go” – the website KitchenBathChannel.com is a database of professionals where your customers begin their research!
I’ll post again when the apps are ready for download – but in the meantime, if you are a kitchen and bath professional become a subscriber BEFORE the apps are launched and SAVE 25%!
December 4, 2010
During the course of the past week, two of my clients made similar “out of the blue” comments – “let’s look at how we can better assimilate the iPad into our marketing program.”
Now, as an early iPhone adopter, I look at the iPad as an overgrown iPhone and didn’t run out to purchase the first generation – in fact I was under the misguided impression I could go through life without an iPad – I am mistaken.
Both clients intend to create photo galleries of their kitchens, baths and other design and remodeling projects, displaying them proudly during sales calls – utilizing the iPad as many of us use a photo album or PowerPoint today.
In addition, one client is concerned that the Flash elements and Flash video on his site are not visible on the iPad – Apple and Adobe may never come to terms over this travesty of egos that hurts us all. We are changing all the Flash to “less compelling” animations. However, his complete site is now visible to all – on all platforms… he can easily go from showing his slideshow of kitchen and bath projects to his website, without embarrassment.
As you look into your 2011 integrated marketing plans and budgets, consider the iPad, as well as mobile marketing as real opportunities. As always, Z promotion & design is just a phone call (9119-932-4600) or email away if you are looking for marketing assistance.
Join us on Facebook @ http://www.facebook.com/Zpromotion
Join us on YouTube @ http://www.youtube.com/user/KitchenBathChannel
November 20, 2010
What a week it has been! After two days out of the office at very fulfilling client meetings, I returned to find my hard drive dying a slow, painful death. Well, that put a crimp in a week that was once filled with promise. Two days with tech support (very helpful Dell Techs out of Nashville!)… two days reloading software and hopefully not too many additional hours getting my system back to where it was – you know, all those preferences you create over time, get used to and can’t live wihtout.
Think about it, can you afford to take three or four days off unexpectedly? Regardless of your profession – in the kitchen and bath industry or not, here are some ideas to help keep your sanity when (not IF, but WHEN) your computer crashes.
Keep [multiple] active, up-to-date back ups. Whether it is to on-site hard drives, or through an online service, it is a necessity. Client files, databases, and other files are obvious… but also consider
- Your “document and settings” folders (Windows). Copy your profile, as well as the others available to you – a number of preferences are stored here.
- If you use Outlook… a current pst file.
- Keep your music, video, photos on your hard drive? 500GB portable drive should be must for these files.
- Maintain a list of applications that you use infrequently, but you’d miss if they were missing?
- Keep a list of usernames and passwords that your browsers remember for you?
- Software programs typically require registration information – be sure you have that information handy.
Knowing where to find your back up information, will make your computer disaster a bit more palatable. And one more thought to consider… keep an older computer (perhaps a laptop) in good working order, so while you are recreating your primary computer, you are not 100% “out of pocket” – only about 80%!
The Kitchen & Bath Channel on YouTube is beginning to catch on… hits and views are growing. Kitchen and Bath Professionals with videos on the site are also getting referal hits to theirwebsites. If you want to join us, email me.