December 4, 2010

During the course of the past week, two of my clients made similar “out of the blue” comments – “let’s look at how we can better assimilate the iPad into our marketing program.”  

Now, as an early iPhone adopter, I look at the iPad as an overgrown iPhone and didn’t run out to purchase the first generation – in fact I was under the misguided impression I could go through life without an iPad – I am mistaken.

Both clients intend to create photo galleries of their kitchens, baths and other design and remodeling projects, displaying  them proudly during sales calls – utilizing the iPad as many of us use a photo album or PowerPoint  today. 

In addition, one client is concerned that the Flash elements and Flash video on his site are not visible on the iPad – Apple and Adobe may never come to terms over this travesty of egos that hurts us all.  We are changing all the Flash to “less compelling” animations.  However, his complete site is now visible to all – on all platforms… he can easily go from showing his slideshow of kitchen and bath projects to his website, without embarrassment.   

As you look into your 2011 integrated marketing plans and budgets, consider the iPad, as well as mobile marketing as real opportunities.  As always, Z promotion & design is just a phone call (9119-932-4600) or email away if you are looking for marketing assistance.

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Who Owns It?

July 31, 2010

I had an interesting conversation this week with a couple of professional photographers.  As kitchen and bath design professionals, you may or may not be aware of the [potential] complexity of copyright rules and your rights to use professionally shot photographs – so a couple of “rules of thumb”… And I encourage any and all professional photographers to add to the discussion.

  1. Typically, photographers retain ownership of the photographs they shoot. 
  2. When you pay for them, you are licensing the images for your own marketing and self-promotion.
  3. Talk to your photographer about how you intend to use your photographs to be sure your intentions do not infringe on copyright laws.
  4. If a third party (cabinet manufacturer, trade association, supplier) wants to use your design, and therefore photography for marketing their product, DO NOT supply it – put the third party in touch with the photographer, as they will likely have to compensate the photographer.
  5. Professional photographers are professionals… like you.  Support them by providing credit on your marketing materials, including links to their website from yours.
  6. Professional photography is the “life blood” of kitchen and bath marketing – from Facebook to YouTube to your brochures and beyond!

Are you in need of a professional photographer for your architectural designs?  I can recommend these –

Steven Paul Whitsitt Photography –

Chipper Hatter Photography –

Ray Strawbridge Photography –

A Picture is Worth…

July 3, 2010

I am often asked “where should I spend my marketing dollars to get the greatest return?”  My pat answer is “it depends”.  …and it does.  It depends upon your geography, your target market, your budget and all the other key elements a professional marketer considers when developing a marketing plan.  But, I always recommend that you spend money on professional photography… and I will amend that to include videography, as well.

The advent of the digital camera has everyone considering themselves a “professional photographer”.  They are wrong.  I spend more time relighting (to the best of my ability) and straightening photographs my clients have taken themselves.  These are photographs that they intend to place on their websites, in print ads, on TV commercials and in other marketing venues to highlight their skills as designers and remodelers.  In many cases, all the images do is distract from the design while highlighting an inability to shoot a quality photograph.  Spring for the additional cash outlay to have your photographs taken by professionals, it’s worth the investment. 

If you have quality images, consider the ways you can employ them in your showroom marketing.  On your website, your Facebook page, in TV commercials, YouTube postings, showroom presentations, vehicle signage, showroom photos, print ads, printed and electronic collateral materials and frankly, anywhere a picture is worth a thousand words and can highlight your skills as a kitchen and bath design professional.

And video… with the advent of Google TV, the popularity of YouTube and the ease at which video can be accessed online and via mobile apps, consider hiring a professional to videotape walk-throughs of your favorite projects, your showroom, a difficult installation – well, you get the point. 

Remember, you see a lawyer when you need a legal advice, you see a doctor for medical help, you hope your clients come to you for your expertise as a kitchen and bath designer/remodeler – seek a professional for your photography, videography and marketing!

If you are looking for addition marketing tips for the kitchen and bath professional visit

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