During the course of the past week, two of my clients made similar “out of the blue” comments – “let’s look at how we can better assimilate the iPad into our marketing program.”
Now, as an early iPhone adopter, I look at the iPad as an overgrown iPhone and didn’t run out to purchase the first generation – in fact I was under the misguided impression I could go through life without an iPad – I am mistaken.
Both clients intend to create photo galleries of their kitchens, baths and other design and remodeling projects, displaying them proudly during sales calls – utilizing the iPad as many of us use a photo album or PowerPoint today.
In addition, one client is concerned that the Flash elements and Flash video on his site are not visible on the iPad – Apple and Adobe may never come to terms over this travesty of egos that hurts us all. We are changing all the Flash to “less compelling” animations. However, his complete site is now visible to all – on all platforms… he can easily go from showing his slideshow of kitchen and bath projects to his website, without embarrassment.
As you look into your 2011 integrated marketing plans and budgets, consider the iPad, as well as mobile marketing as real opportunities. As always, Z promotion & design is just a phone call (9119-932-4600) or email away if you are looking for marketing assistance.
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