I recently returned from New Orleans and the semi-annual SEN Design Group conference. This is my company’s 10 year anniversary as the marketing, advertising and creative services vendor to the group and our 19th consecutive conference. During my tenure, I have seen the group evolve from the “kitchen and bath industry’s first buying group” to its current incarnation as “the kitchen and bath industry’s premier business education group” – the living vision of its founder, Ken Peterson, CKD.
If you consider NKBA the ultimate industry organization for kitchen & bath design/designers; SEN is the ultimate industry organization for kitchen & bath business professionals. And, without a strong a business, there is no need for design, is there?
What struck me after ten years is how the SEN Design Group has evolved over time. Looking at it through the eyes of the “great recession” we have experienced solidifies the group’s importance to the industry. Those SEN Members who took advantage of the numerous business education aspects are not only still in business, but many have seen increases in profits and revenues, as well as the overall health of their businesses, while many of their peers have shuttered their doors.
As a marketer in the kitchen and bath industry, I receive a number of calls each week from kitchen and bath professionals looking for the “magic marketing bullet” that will salvage their business – you know what, there isn’t one. But in these still difficult times, more and more I send these callers to the SEN Design Group – I firmly believe that if the professionals running SEN Programs cannot help, a new profession may be in your future. I have heard it time and again, and my conversations with the recession survivors – make that thrivers – coupled with the phone calls I receive, precipitated this posting.
Without sounding like a commercial, SEN offers one-on-one business coaching with an accredited licensed professional business coach, an ongoing series of business webinars, boot camps, seminars, marketing and sales tools, and of course the buying group rebate program, among a myriad of other tools and schools designed specifically to help the kitchen and bath professional improve their overall business; operations, sales, budgeting, marketing, showrooms, the list goes on…
If you think your business could you a boost, take a look at the SEN Design Group
Kitchen & Bath Channel Smart Phone App ALERT!!!!
To take advantage of our pre-launch 25% annual subscription discount – act quickly! Once it hits the app stores (it looks to be the week of 3/21) the discount goes away…
View the Kitchen & Bath Channel powerpoint overview
Subscribe to The Kitchen & Bath Channel
The Kitchen & Bath Channel will have a booth at K/BIS – C5627