I recently went to an NKBA Chapter meeting where one of the most technologically advanced ovens was featured. Although I have been dubbed by many a “technology guru”, I was agog – it never dawned on me that I would ever be required to download software updates in order to cook a casserole. But, apparently the future is now – calling Jane Jetson! (chuckle now if you’re old enough to get the reference)
The designers surrounding me (young and old alike) were not surprised. Perhaps they had read about it, gotten the head’s up from their rep, seen it before or even anticipated this advancement.
And that’s what surprised me! because many of these same designers seem to fear technology in their marketing efforts. Effective marketing means anticipating and keeping up with the latest technological trends and turning them into sales opportunities. It was true of radio in the 1920s and 30s; TV in the 1940s and 50s; Internet advertising in the 1990s and 2000s; and the emerging mobile opportunities of today.
Your website is no longer enough of an edge. SEO is confusing, difficult and expensive to corral and everyday new technology gives birth to new marketing opportunities… and all you want to do is design and build kitchens, bathroom and other living spaces. The Kitchen & Bath Channel is your conduit to bridge the “marketing with technology” gap. Our mission is to provide you, the kitchen and bath professional, with easy, cost effective marketing tools, utilizing the latest technology, marketing trends and industry knowledge to drive today’s customers to you.
If you will keep up with design technologies and trends, we will keep up with marketing technologies and trends!