Lights… Camera… Action!

June 26, 2011

Are you ready for the re-discovery of TV… or more accurately the re-emergence of Video?  There was time the kitchen and bath industry shied away from video, because TV was the only platform for displaying your images – and it was an expensive proposition.  As video technology improved, costs came down and potential delivery systems increased, more kitchen and bath professionals turned to video loops in showrooms, home shows, DVDs for potential clients and for some – the Internet.  Today there is no excuse to ignore marketing with video.  Online video is growing at astonishing rates…

Here are some stats to get your heart pumping (according to Media Recruiting Group)

During the month of May 2011 –
YouTube:  8,860,520,000 total video streams were logged during the month of May for an increase of 1.3% over the previous month.  And if that is not mind boggling enough, the average American spent 2 hours and 31 minutes on YouTube during the month.  Add to that another 135,168,000 video streams on Facebook and you’re looking at a lot of potential exposure for your kitchen and bath business.

And allow me the latitude to make a prediction from my crystal ball… Christmas 2011 will see the opening salvos of the Google TV vs Apple TV battle for your eyeballs.  And those “TVs” will be pulling videos from the likes of YouTube and Facebook to your [traditional] TV set.

So, how can you capitalize on this explosion?   Simple – Get in the Game!

  1. Professional Photography – all those high-quality, professionally shot photographs you published in magazines make excellent high-definition videos.  See The Royal Cabinet Company video on The Kitchen & Bath Channel.
  2. Professional Videographer – as with photography, don’t try to save a few bucks shooting your showroom, your project or yourself by yourself.  Take a look at this video on The Kitchen & Bath Channel from Roomscapes in Laguna Niguel, CA to see what a professional videographer can do.
  3. Pre-Production – before you begin any shoot have scripts and shot sheets ready for a variety of video projects, it will save you time and money.
  4. TV Commercials – marketing on TV or Cable has been very effective for kitchen and bath professionals in this economy.  When you shoot the commercial, be sure to shoot a lot of extra “B-roll” that you can edit later for additional commercials or other projects (see #3 above).
  5. Online Video Portals  – take advantage of existing video destinations online for displaying your videos such as:

When you consider the number of places you can showcase your video, your marketing investment becomes very affordable.

If you have a video you want to display on The Kitchen & Bath Channel (YouTube), contact me and we’ll post it on the channel.  If you need video, would like some clarification about using video in your marketing plan, we are available to assist – just contact us.

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iMarketing

December 4, 2010

During the course of the past week, two of my clients made similar “out of the blue” comments – “let’s look at how we can better assimilate the iPad into our marketing program.”  

Now, as an early iPhone adopter, I look at the iPad as an overgrown iPhone and didn’t run out to purchase the first generation – in fact I was under the misguided impression I could go through life without an iPad – I am mistaken.

Both clients intend to create photo galleries of their kitchens, baths and other design and remodeling projects, displaying  them proudly during sales calls – utilizing the iPad as many of us use a photo album or PowerPoint  today. 

In addition, one client is concerned that the Flash elements and Flash video on his site are not visible on the iPad – Apple and Adobe may never come to terms over this travesty of egos that hurts us all.  We are changing all the Flash to “less compelling” animations.  However, his complete site is now visible to all – on all platforms… he can easily go from showing his slideshow of kitchen and bath projects to his website, without embarrassment.   

As you look into your 2011 integrated marketing plans and budgets, consider the iPad, as well as mobile marketing as real opportunities.  As always, Z promotion & design is just a phone call (9119-932-4600) or email away if you are looking for marketing assistance.

Join us on Facebook @ http://www.facebook.com/Zpromotion

Join us on YouTube @ http://www.youtube.com/user/KitchenBathChannel


Who Owns It?

July 31, 2010

I had an interesting conversation this week with a couple of professional photographers.  As kitchen and bath design professionals, you may or may not be aware of the [potential] complexity of copyright rules and your rights to use professionally shot photographs – so a couple of “rules of thumb”… And I encourage any and all professional photographers to add to the discussion.

  1. Typically, photographers retain ownership of the photographs they shoot. 
  2. When you pay for them, you are licensing the images for your own marketing and self-promotion.
  3. Talk to your photographer about how you intend to use your photographs to be sure your intentions do not infringe on copyright laws.
  4. If a third party (cabinet manufacturer, trade association, supplier) wants to use your design, and therefore photography for marketing their product, DO NOT supply it – put the third party in touch with the photographer, as they will likely have to compensate the photographer.
  5. Professional photographers are professionals… like you.  Support them by providing credit on your marketing materials, including links to their website from yours.
  6. Professional photography is the “life blood” of kitchen and bath marketing – from Facebook to YouTube to your brochures and beyond!

Are you in need of a professional photographer for your architectural designs?  I can recommend these –

Steven Paul Whitsitt Photography – http://www.whitsittphoto.com/

Chipper Hatter Photography – http://www.hatterphotographics.com/

Ray Strawbridge Photography – http://www.strawbridgephoto.com/


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