Whew! What a scary week on Wall Street, in Washington and for the economy in general. Makes us all want to crawl into a cave (or our new kitchens) and hide until it’s over.
BUT WE CAN’T! We have businesses to run. Kitchens to sell and money to be made. If you haven’t read the article from the New York Times (via msnbc.com) entitled “The Rich are (almost) Spending like it’s 2006” – click the title to read it.
The excerpt I found intriguing:
- “The luxury category has posted 10 consecutive months of sales increases compared with the year earlier, even as overall consumer spending on categories like furniture and electronics has been tepid, according to the research service MasterCard Advisors SpendingPulse. In July, the luxury segment had an 11.6 percent increase, the biggest monthly gain in more than a year.”
My point… [some] people are still spending money in this economy.
- Where are they spending it? With the companies whose names are in the forefront of their minds.
- How do you put yourself in the forefront of their minds? Through Marketing and Advertising Channels!
If you have heard of these brands – Kellogg’s, Chevrolet and Lucky Strike Cigarettes you can thank the Great Depression of the 1930’s. Post Cereals, Ford Motor Company and Camel Cigarettes, all industry leaders in 1929, shut down their marketing and advertising “to save money”. They opened the floodgates for their lesser known competitors. The competition filled the advertising and marketing void becoming the new industry leaders. You can do the same… who in your market seems to be MIA in the public’s psyche? Is there room for you to take over? Do you need help exploring the possibilities?
I began Z promotion & design in 1996, and we have been working with the Kitchen & Bath industry exclusively since 2001. Our expertise is in how to get your name in front of those consumers still spending. Unlike other agencies, we understand the industry, how the consumer shops, how you [the professional] sell, what works and what doesn’t. In addition, we understand how to leverage the latest technology for marketing. We can help you create an integrated marketing program to help you weather the current economic climate and become the next Kellogg’s, Chevrolet or Lucky Strike of kitchen & bath professionals in your market.